Senior Multimedia Creative | Motion Designer | Art Director | Brand & Visual Systems

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His work focuses on translating complex ideas into clear, polished visual narratives across motion design, campaign creative, product storytelling, interactive media, and experiential environments. He brings a rare combination of traditional art training, production experience, technical fluency, and senior creative judgment to projects that require both strong visual craft and practical execution.

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For seven years, Jeff worked as a Senior Motion Designer and Art Director at AppLovin, creating hundreds of data-driven branded video and interactive ads for mobile apps in a fast-moving performance marketing environment. More recently, he has worked with technology startups including Launch Legends / Autheo, producing explainers, launch content, motion systems, and visual storytelling around blockchain infrastructure, Web3, AI, security, and product marketing.

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Earlier in his career, Jeff contributed to a wide range of entertainment and media projects, including visual effects, matte painting, background painting, concept art, art direction, title design, and animation for film, television, games, music videos, and publishing. Credits include work connected to DreamWorks/PDI, Disney, Fox, The History Channel, Discovery Channel, Sony PlayStation, Autodesk, Stanford Creative Ignition Lab, and numerous studios, agencies, and independent clients.

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Jeff also taught illustration, animation, visual communication, and digital art courses for many years at the Academy of Art University in San Francisco, where he mentored emerging artists and designers while maintaining an active professional practice.

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Today, his work combines motion design, art direction, technical storytelling, brand systems, AI-assisted creative workflows, and hands-on production from early concept through final delivery.

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Selected Experience

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Motion Design & Performance Creative

• Senior motion design and art direction for AppLovin mobile app campaigns.

• Hundreds of branded video and interactive ads built for rapid iteration and performance testing.

• Motion systems, promotional videos, launch content, and product storytelling for technology startups.

 

Technical & Product Storytelling

• Explainer videos, platform visuals, and UI-driven motion for blockchain, Web3, AI, security, and product marketing.

• Visual communication for complex ideas across product, marketing, investor, and public-facing audiences.

 

Film, Television & Visual Effects

• Matte painting, animation, background painting, and visual effects work for animated features, television specials, and documentary programming.

• Credits connected to projects including Shrek 2, The Little Mermaid 2, FernGully 2, Life After People, and Exploring Time.

 

Games & Interactive Media

• Art direction, animation, concept art, and visual development for computer games, mobile apps, and interactive media.

• Projects connected to Sony PlayStation, Oberon Media, and other entertainment clients.

 

Experiential & Projection Media

• Large-scale projection mapping and immersive visual content for The Temple House Miami and event-based clients.

• Environmental visuals, ambient transitions, and large-format media for live experiences.

 

Teaching, Mentoring & Creative Direction

• Former instructor in illustration, animation, and visual communication at Academy of Art University.

• Art and Animation Supervisor for James Hughes’ award-winning short film The Velvet Abstract.

• Creative consultation for Stanford Creative Ignition Lab and Autodesk-related initiatives.